About Timing Taste
Timing taste, our key to help you distinguishing yourself in the market. How? By combining this new concept with our experience. We know the market and we keep a close eye on developments that may be expected in the future. Instead of waiting, we prefer to go for all the new opportunities and chances. We share our ideas with different parties to keep ourselves completely informed on taste and trends. Then we anticipate and start creating with prize-winning genetics. And when the time is right, often years later, so are we. With tasty quality products, in all product segments and totally attuned to what the market asks for at that time.
Timing taste = Taste
As the saying goes, there is no disputing about tastes. As different as personal and cultural-dependent taste may be experienced, everybody prefers a tasty tomato. For years, taste has therefore a key position in Enza Zaden’s breeding activities. In the 80’s, we anticipated that the market would attach increasingly greater interest to taste; in the 90’s, when taste indeed became an issue, we launched our first excellent, prize winning taste tomato varieties: Aranca and Campari. These varieties are still internationally recognized as the best tasting tomatoes available. Such genetics and our broad experience enable us to continuously develop even better tasting tomatoes in all segments.
Timing taste = Attractive
Taste experience goes far beyond just taste. People like something to choose and they are appealed to quality products that are a pleasure to the eye. Diversity is essential in today’s market that has become more and more international oriented over the last 15 years. We go beyond the borders to look for genetics and characteristics, enabling us to create surprising new varieties in different shapes and colours. Varieties with such an appeal that they are true eye-catchers in supermarkets and irresistible to all sorts of foodies.
Timing taste = Timing
Recognize trends, act upon them and anticipate. That’s our key to have the right product available at the right time: when the market is ready. Take Campari, the mother of all taste tomatoes. When the market screamed to have the forgotten tomato taste back, Campari was immediately ready to fulfil the wishes. And Nowadays, Annamay is filling in a tasty cocktail segment with the higher required yield, so that new markets can be delivered. With the right timing, you can have a very profitable outcome for the whole chain involved.
Timing taste = Knowledge
It’s not enough just to have the best product available at the right time. Marketing and service are just as important in success stories. During product development, we get to know our product through and through. Highly advanced laboratories and a large team of fully qualified, experienced researchers help us do so. We know the product is good, on which points it excels and how you can get the best results from it. And we are passionate to share our knowledge, experience and expertise with you as our customer. After all, more than anyone else, we are able to support you in your activities.
What do we offer you with Timing Taste
Launch of new good tasting varieties
Interesting news stories concerning Timing Taste activities
Up to date product information (taste, yield, growing locations etc.)
A possibility to position your products further down the chain