Wednesday, 24 November 2010
88% of consumers feel the need for natural products instead of products with added preservatives. This claims professor Mr Gerard Costa of the Esade Business University in Barcelona during his presentation at the Enza Zaden housefair in Almeria, Spain. This gives great opportunities for vegetable marketing.
Mr Costa’s presentation focussed on the insights in marketing inspiration and possible activities for vegetable products. He explained, for instance, the consumer trend to look much more on the product labels in the future, as consumers are increasingly more interested in the nutritional values of products they buy. With fruit and vegetables being almost the only category that offers healthy products without any preservatives or E-numbers, Mr Costa advised to start communicating the nutritional values of products in a consumer friendly way.
One of the products that are very suitable for communicating the nutritional values are mini peppers. 2 mini peppers a day equal the necessary daily vitamin C intake. Besides, it is very sweet, ideal as a snack, and it contains hardly any seeds. During the housefair, Enza Zaden Product Manager Carlos Herreiras explained the nutritional values of mini peppers, and the breeding efforts requires to provide mini pepper varieties with high nutritional values, excellent yield and resistance.
With a strong breeding programme in both the north and the south of Europe, Enza Zaden is able to support growers with varieties that suit the latest consumer trends and requirements, and that offer a year-round quality supply. With the housefairs, an annual recurring event, Enza Zaden informs customers about the latest developments in products and marketing. The housefairs are organised in the north of Europe in Spring and in the south in Autumn.