Timing Taste

Tuesday, 10 November 2009

Is taste a matter of opinion?
Taste is not measurable
Taste changes throughout time
Taste is cultural
Taste is subjective
Taste is dependent on the variety

Kick off

Marketing of taste and quality is a tough job! Impossible? We do not think so. Enza Zaden always aims to develop tomatoes with taste and quality, with added value for the whole chain. Our team of dedicated researchers around the world is always looking for the newest and best genetics at taste and breeding innovations. Taste is one of the most important factors you distinguish yourself with in the current marketplace. Tasty varieties like Campari, Sunstream Aranca are already present for many years, successfully grown and sold worldwide, and these markets are still growing after 15 years. Why? Is it because the varieties are distinctive? Because they have an excellent taste? Because they at the right time at the right place? Or because they have their own brand created around them? During an informative, surprising afternoon we present our guests our with own experiences and of those with a similar vision in terms of positioning, quality and taste in the chain.

 

 

Program
Hein Bemelmans
Director Marketing & Sales Enza Zaden
Theme: the vision of Enza Zaden on Marketing of taste and quality

Ton Janssen
President of the Tasty Tom Grower Association
Theme: Do you have tomatoes on your eyes

Jeroen Rouppe van der Voort
Manager of Biotechnology Research & Application of Enza Zaden
Theme: The scientific approach of taste

Ilja Gort
Prize winning Wine personality and writer of several best seller books
Theme: Quality and taste from another perspective!