The Enza Zaden beef tomato: highly valued and full of promise

Wednesday, 30 June 2010

The Timing Taste activities’ soaring success on an international level has become all the more apparent over the past few months. The campaign was recently launched successfully in Italy, and on the 21st and 22nd of April, Enza Zaden was able to treat the most important growers in Spain with a comprehensive presentation of its promising package of beef tomato varieties, a segment with a market share of five million Euros in Spain alone.

The interest in this open house was enormous judging from the turnout: over five hundred top breeders from the heart of the Spanish cultivation region, Almeria and Murcia, attended the event. After all, there was plenty for the visitors to see and experience, such as the extensive range of beef tomato varieties: from the well-known varieties Vernal, Velasco, Amaral and Carson, to several new
promising varieties such as the E 27.34398 and E 27.34446.
What made this presentation of the varieties particularly appealing was the extra details Carlos Herrerías Lopez, product manager at Enza Zaden Spain, shared on the Vernal, Velasco and Amaral types. Not only did he discuss the well-known positive qualities of these products, such as the attractive cultivation aspects and the high yield of the varieties, but in true keeping with the Timing
Taste concept, the products’ marketing aspects were also featured. How do they differentiate themselves in the market, and how can growers further improve their competitive position with these varieties?