Vernal, the right product at the right time

Wednesday, 30 June 2010

Enza Zaden also helps growers by offering complete information on varieties and marketing. And of course it helps to launch the right product on the market at precisely the right time. With its traditional flavour, Vernal is just such a product! After all, it is no accident that this variety, suitable for nonheated cultivations, has a twenty percent market share. A very good reason to draw extra attention to this variety. However, it is not only the traditional flavour that makes this variety so unique. Vernal is the only variety that produces eight trusses, yielding fruit which are suitable for markets demanding large beef tomatoes, as well as those which require smaller ones. This variety yields very firm fruit, and may be harvested from the pre-ripe to the ripe stages. Vernal is the first variety of this type of tomato which also generates a higher auction price than the other types in the top segment, such as the vine tomato.

An asset for the entire chain

There are even more advantages; other parties in the chain also profit with Vernal. The retail and export trade for example, where this variety enjoys high demand thanks to its long average shelf life of 31 to 37 days, depending on the colour of the fruit when harvested (see Vernal, the right product at the right time graph). This tomato is also praised by the export trade for its sales opportunities. These
opportunities are not only present in the beef tomato segment, but also in the large, loose tomato segment. The tomato’s typical Mediterranean appearance is very popular in various European markets. And European consumers? The variety is also quite popular among this audience. The perfect balance between the Brix content and the pH is responsible for the popular, authentic tomato flavour. All in all, the attractive presentation of a traditional and healthy tomato really help the Vernal stand out.